You are getting a lot of good encouragement here about being exactly who you are (plus size) and teaching from that or from other strengths as a niche. I totally agree with this!
I don't think any of us is here to actually COPY word and style from Sara, but to share what works and tweek it for our own personality and style.
As for marketing yourself, simply focus on your strengths and the other benefits of yoga. I actually feel saddened that we focus on yoga as a weight loss solution.
Skinny and sexy might SELL, but that is why or how we are ALL teaching out here. I teach a lot of deconditioned housewives and stressed out men how to breathe fully, become more mindful, and give themselves permission to relax, and they LOVE IT.
As a note to Sarah and Harlan: I do think we sometimes focus this marketing thing too much on the lowest levels of what yoga can do for our clients. Could Harlan maybe work on some CL ads that have a different focus?
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