one hour business makeover
I want to thank Harlan for his time and for sharing the one hour yoga business makeover. i think a lot of the ideas on this site are good and I appreciate that it is all free. I listened to the full hour of the yoga business makeover.
I would predict that the ideas he gave Trina will not lead to enough sign-ups for her to do her program and cause her to lose more money.
To spend $1200 for a yoga vacation, most people will have to "know" the yoga teacher. This means the teacher is famous, like a Rodney Yee. Or the person would have already taken classes or a class with the teacher leading the program. So people who go to Trina's website (not matter what changes she makes on it) from google searches or craigslist ads are not likely to sign up for her program, in my opinion, because that is too much money and too big a trip to take with an unknown teacher.
I know a successful yoga teacher who leads successful international retreats. He tried the exact thing that Harlan suggested regarding google ads for a yoga retreat a few years ago. He got a lot of click throughs (so spent money) but got zero sign-ups from the google ads.
I hope Trina's yoga retreat is successful.
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