Quote:
Originally Posted by garyhalperin
To spend $1200 for a yoga vacation, most people will have to "know" the yoga teacher. This means the teacher is famous, like a Rodney Yee. Or the person would have already taken classes or a class with the teacher leading the program. So people who go to Trina's website (not matter what changes she makes on it) from google searches or craigslist ads are not likely to sign up for her program, in my opinion, because that is too much money and too big a trip to take with an unknown teacher.
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Gary, I would respectfully suggest that your issue is one of
mindset.
I've looked into many yoga retreats - and not one of the factors was who was teaching.
I looked into location and dates.
I looked into the types of meals served. (I'd love raw foods/vegan)
But who was teaching? Not an issue.
Again, it's
your opinion that it is too much money. That tells me more than anything you need to deal with money issues. Let me assure you, people who are looking for yoga retreats do not have those issues. And frankly,
I think her retreat is underpriced.
I spend day in and day out designing pay per click campaigns for clients. I've sold much more expensive programs, seminars, and vacations than Trina is offering.
If Trina follows my suggestions and uses the automated email marketing system I outline, she won't be a stranger - she will be a trusted friend.
I just sold out a seminar for $2497 with a $500 paid in full discount. Now I'm working on a $5000 seminar using - pay per click advertising.
As far as spending money on pay per click and not getting results, it's all in the tracking.
You don't spend money if you are not making money.
I spent hours tracking every dime I spend on pay per click.
Last year, I spent over $90,000 on pay per click.
That's right. $90,000. (Every few months Google sends me some little present as a love note.)
Why would I do that?
Because Google "gives me money" for every dollar I spend (and then some.)
But let's return to Trina and marketing in general and yoga in specific.
In my classes with Sara, I'm not allowed to use the word can't as in, "I can't get into that position."
Because "can't" becomes a self-fulfilling prophecy.
I can say, "I haven't gotten into that position...yet."
If anyone believes my techniques won't work - they're right.
But if someone believes my marketing techniques will work - they're right too.
Sara was kind of doubtful my techniques would work. But she's tested them and guess what...
Not only is she a believer - she's actually in the field testing and improving what I've taught her.
To this date I think she has quietly become the most strategic marketing yoga teacher in the world.
Everything comes from mindset.