Quote:
Originally Posted by garyhalperin
so if your suggestions for trina work, then you are right. and if they don't work, you can say that is because she did not think they would work.
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No, that's not what I said at all.
There are two aspects to success here:
One is mindset. If Trina doesn't believe that what I do will work, I can promise you that it won't.
The second is following my suggestions. Believing without doing doesn't get results. If she doesn't do the Adwords, use the keywords I suggested,
make changes to her website (including the url), and capture and email leads, it won't work despite the beliefs.
What made Sara a huge success is that she not only believed, she carried out.
In fact, she carried out so much we've basically turned the marketing pipeline off for now.
And in a short while, Sara will be leading yoga retreats - and we will market them with the exact same methods I shared with Trina.
Quote:
Originally Posted by garyhalperin
again, i want to say that much of what you have shared on the site and in emails i think is good and useful. I think on this issue of promoting international yoga retreats, you are not familiar enough with the product to give the best advice. but we shall see how it plays out. I hope you let us know by email how your plan works for Trina. If you are right, I will be the first to give you credit.
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Gary, one of the first rules of marketing you need to understand is the same rules apply whether I'm promoting a yoga retreat, yoga business, or local ice cream shop.
You've got to identify the market - I don't believe Trina had done this.
You've got to get the attention of the market - Trina had not done this.
You've got to communicate and build a relationship with the market - Trina had not done this.
You've got to make a compelling offer to the market - Trina had not done this either.
If Trina follows the steps I outlined - and I believe she will - then she can fill the retreat.
Mexico yoga retreats is a highly searched term on the Internet.
There is clearly a market for this.
The only question is, can she connect with them.
Peace.
Harlan