Quote:
Originally Posted by Administrator
If I ran a yoga studio, I'd run it at high capacity...
But I would market it differently than the way yoga is
marketed.
Peace.
Harlan
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Hi Harlan,
Don't tease me...tell me more?! I've just opened a studio (you kindly reviewed my website - thank you!) so I'm on a steep learning curve.
So far so good, I think. I actually have more students than I have teachers for.
I've used a Google adwords ad, printed postcard (distributed in two different ways), website, just one magazine ad and various free website listings and direct emails. In three weeks I've generated a mailing list of just under 100 people by having people sign up on my website.
I am focusing on being unintimidating to those who are new to yoga and keeping my branding free and light - avoiding Yoga cliches that make beginners feel like they're outside "the club".
I have been contacted by two companies in the past week who want me to arrange corporate classes in their offices, so I'm looking into how to set this up too.
Would love to hear more about how you would "market it differently to the way yoga is marketed".
Rachel