Seeking feedback on ad

[rickfrank]

Here's draft of an ad I would like to post on Craig's List. Very interested in any feedback anyone can offer me. Thank you!

HEADLINE/TITLE: THERAPEUTIC YOGA


DO YOU HAVE:

Physical Health issues, seeking some healing through yoga
Mental health issues (anxiety, depression, substance abuse, PTSD) seeking some healing through yoga
Difficulties with concentration (learning disabilities, head injury, etc.)
Disability that limits your ability to do yoga, and need guidance regarding how to modify yoga practice for your condition
Lack of experience in yoga and want private lessons so you can feel comfortable in a yoga class

I can help you!!

I am available for private lessons at your convenient location in metro Boston area.I am available for group classes for your friends, work colleagues, or your group with specific needs. I can travel to you I have access to studio space in Roslindale for group classes.

In private lesson, you can get:
guidance for techniques in yoga (form of postures, breathing, mental or emotional techniques)
instruction on a specific home practice to meet your individual goals


I am an occupational therapist and yoga teacher, experienced working in both physical rehabilitation and mental health settings.
I have specific experience teaching yoga to people with chronic pain, anxiety, depression, head injury, learning disabilities, insomnia. I have also worked with frail elderly, as well as a general healthy population in yoga studio and hotel settings. I currently teach yoga at: Spaulding Rehabilitation Hospital Outpatient Center in Medford, Hyatt Regency in Cambridge, Norumbega Point Assisted Living in Weston, Roslindale Yoga Studio.

I am a registered occupational therapist, licensed in Massachusetts
MA in Occupational Therapy from New York University
BS in Nutritional Sciences from Cornell University
certified Kripalu Yoga Teacher
member of International Association of Yoga Therapists

Rick Frank, MA, OTR/L
(617) 469-8228
rickfrank@rcn.com

[Administrator]

Hi Rick,

Welcome to our forum.

Here's some feedback on your ad for Craigslist.

#1 - Your headline is a feature not a benefit. Therapeutic yoga is what you do, not what the client gets.
#2 - Focus on a single specific benefit. Relieve neck pain with yoga. Or even better, "A Little Known Approach To Relieving Neck Pain." This way, you force people to read the ad and not let them prejudge it that it's about yoga.
#3 - You offer too many areas of choices. It will overwhelm the typical reader. Pick one or two things. Since the ads are free and you can copy and paste, test different ads each day and see what works. If something doesn't get results, don't keep running it without changing it.
#4 - You're credentials are impressive but tell the reader why they matter to them. I'm an OT and this is important because....
#5 - Claims of uniqueness are very powerful. I'm the only yoga teacher in the Boston area who is also an OT.

Let's see some changes and I hope this proves successful for you. :-)