Strategies for Yoga Workshops

[gaileee]

Hi Harlan and Sara,

How do we use these low cost marketing strategies for setting up Yoga Workshops? I've been approached by some well known Yoga Teachers to have workshops by them in my area. They want a certain dollar amount, or percentage of the "take" so to speak, and I'm wondering how I can market these workshops and get the greatest return on the money/client retention, etc.

What are some things I need to look out for, in getting involved with a third party like this?

Thank you....gaileee

[Administrator]

OK, I've been talking with Sara a lot about this post. We weren't ignoring it.

Here's the deal:

Let's say you want to bring in a really big name. If they want a certain dollar up front - say no right away.

A percent of the gate is fair.

Let me explain. If you want to hire someone like Rodney Yee, they may ask 10-20K for a weekend. If you don't market your seminar properly, you may be out serious cash.

The "stars" book more than a year in advance and that leaves you time for marketing.

If you are a studio, you may benefit by picking up clients who don't come regularly.

There's a studio I know of that brings in a "star" once a year but doesn't bother to collect the names and email addresses of people who show up.

It's worth breaking even on the event just to get names.

What are your long term goals of this event?

What do you want this to lead to?

Is this "star" doing something else in your neighborhood? If so, when?

There's one yoga person who hits areas in the US regionally. And in Florida, Miami, Ft. Lauderdale, and West Palm can all compete for the same population.

So who is your competition for this star?

Call studios where they have appeared and ask about the turn out and the profits.

Don't be shy.

I'll have more to say...

Peace.

Harlan