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Good Morning Harlan & Sara,
I just read my email & saw the add listed on the website about the newsletter for "$19.95 USD for each month". Is this a typo? Is it $19.95 per year or month? If it is $19.95 per month I don ot think you'll be getting many yoga teachers. I love your forum & all you have to say but $239.40 per year for a news letter seems like a lot. Please explain why you think we need this? I know you are the marketing GURU? What are the benfits? Namaste, Yogi Vicky ![]() |
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I am glad you asked this question.
In fact I'm very glad you asked this question. Because we know what you had the courage to ask, others are thinking. First, it shows the exact mindset we are trying to change. The wrong question is "What is this newsletter going to cost me?" The right question is "What is this newsletter going to do for me?" How about: Every month I write a Craigslist ad for you. Just plug in your information where I indicate and run it. The ad will do its magic. At whatever price you charge for privates or for students to come to your studio, how few people have to respond until you are making money? At the prices here in Florida, just one client responding and repeating 3 times puts you in the profit column. Assume worst case scenario and you only get one new client a month and you see them only one a week. By month 12, you have 12 clients. At Florida prices that would be 1200 per week or $4800 per month. Does $19.95 still seem high? Or if you use the welcome book we're going to explain, you won't even have to run in Craigslist (unless you want to be an overachiever.) Your entire business will be referral based. We only ran three Craigslist ads for Sara. Now with the referral strategies we're going to share, you'll see exactly how she did it. In the first issue, Sara explains exactly what to say when clients respond to your ads with the typical first question, "How much does it cost?" Hint: The answer is not the price. We realize after our survey most yoga teachers are part time. But many of these folks would love to teach full time. And our newsletter is the only source of information showing you how to do it. (There are a number of resources for studio owners. The costs for coaching range from $600-$800 a month.) And we realize people are skeptical. That's why we invite people to take us for a test drive. Subscribe for a month on us. Run the Craigslist ad we'll provide. And if it doesn't make you money, far more than the $19.95, just cancel and we'll still love you and be friends. This forum will be here for you. The free newsletter will always exist. We still take calls and advise people on how to grow their business. Because we are here to enable people to fulfill their dreams of achieving financial balance in their lives. And even if we help transform just a small number of yoga teachers' lives it will be worth it. We think a few issues of Financial Balance Newsletter will convince you of its value. Because how can you place a value on dreams? From what I've seen. It takes an investment to become a yoga teacher. Depending on where you are certified, it could cost from $2000 - $6000 for certification. A number of yoga teachers invited me to check out the training at Kripalu. Their website prices its certification program with lodging costs from $4251 with a dorm room to $9867 for a private room. (And the curriculum posted doesn't say a single word about teaching business skills.) But virtually all certification programs ignore the crucial aspect of how to build a business and get clients. We're not asking anyone to believe us. We're just inviting you to set aside your skepticism long enough to test us for free trial. Run the ad we'll provide and watch the results. And judging by my email box, several yoga teachers are anxious to get started building their own yoga businesses. You can subscribe here: http://www.buildyouryogabusiness.com/ezine.html And remember, we'll refund every penny paid if it doesn't help you grow your yoga business. Peace. Harlan |
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Hi, I received my newsletter & packet. Thank you so much. However, the cd that I received did not have anything on it. I tried to play it on 3 different stereos, but to no avail. Has anyone else had this problem? Thank you for all that you do! Jane
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